About us

Our Mission:

It seems that our understanding of how Group Behavior works, and how it can be changed for the better, enables us to consider our Mission as “Bringing more alignment between various groups of humans, in organizations, in their communities and in the society at large.

Our Vision:

Our partners are using our experience in shifting group behaviors so that their professionals are always prepared to drive the organization forward in the continuously changing environment. Maybe at some point, in the distant future, groups of humans will accept each other easier and in a more equitable way, and we would like to think that we had plaid a small role in achieving that, too.

We put value on:

  1. Long Term Partnerships,
  2. Finding Solutions to complex challenges, and
  3. Keeping things real and practical.

Short Bio

George Lupascu-Pruna is a Licensed Practitioner on Organizational Culture and Cultural Differences since 2015 and during this time he has led more than 30 Diagnosis and Transformation projects for companies in various industries, including in Accounting, Agro, Audit, Automotive, Banking, E-commerce, IT, Law, Logistics, Recruitment, Retail, and Services, in various countries around the world. 

His background in Industrial engineering helped him keep things very practical with respect to paradigms like Organizational Culture and Transformation for the benefit of his partners and their business results. Some of the usual challenges he helps solve are on decreasing the turn-over of people, on increasing the collaboration between departments and units, on removing communication barriers and frictions between units, on removing leadership practices that were demotivating people, on creating envisioning company missions and clear visions, or on adjusting the recruitment and on-boarding systems to be efficient for the particular local cultures, among other.

George believes that any corporate challenge can be solved, or at least diagnosed, and there can be always a way to bring more value to the organization, regardless of what its leaders consider that to be (the value).

In case you would like to contact us, click here.

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